Market Segments Essay Example for Free

Market Segments EssayApple is marketing to people who have a few characteristics.1) Middle/ speed income folks who are willing to pay a bit more for a better user experience. paying 500 more for a estimator is not a huge deal if you have a decent income.2) throng who like to have fun with technology. No other platform offers as many entry level tools (the whole iLife bunch and more). This includes people who like to shoot a lot of digital photos or video. Its the whole digital hub concept. heap are starting to buy into it.3) Music enthusiasts and fans ages 12-35.4) Professionals in media and design.The first two groups do oerlap, but its a huge market. Way bigger than 5% or whatever. Apples problem is not really pricing. These are the same people who pay $500 to get seats that warm up your behind. Apples problem is the status quo. People who should consider macs dont, because of a stigma of incompatibility that developed in the 90s.Apples market share and success will grow in the next ten historic period for the simple reason that our generations X and Y who have been exposed heavily to the internet werent using computers much during the compatibility days But anyway, the compatibility problem dies when the people who gestate in it are not young anymore.Market SegmentationThe market segmentation includesDemographical bases.Geographical bases.Behavior bases.Psychographic bases.2.1 Demographical bases (age, family size, life cycle, occupation) smell into Apple, the Demographical market segment is productive because they are developing products on the age, life cycle, occupation of the people. They are distributing their products into various places and the PCs are categorized on age, family size, for example they would have more games and entertainment in the PCs for the kids and a professional PC with all the latest softwares. 2.2 Geographical bases (states, regions, countries)Looking into the geographical bases of Apple they have established their business all over the world like U.S., South America, Europe, Japan, and Australia. Recently Apple chose to implement a vertical growth strategy and began expanding their own retail stores. The company also sells its product via third-parties dealers, or via internet through their own website or through the iTunes online music stores.2.3 Behavior bases (product cognition, usage, attitudes, and responses) In this market segment Apple providing good product knowledge to the customers by advertizing on search engines, T.V. as they have a very good brand image. Using this brand image they are continuously coming up with new ideas and products and attracting the customers. Apple has got a very good response rate as many of the customers are looking for new designs and advance(a) products which Apple is successfully delivering. 2.4 Psychographic bases (lifestyle, values, personality)Looking into Apple the psychographic market segment is successful because they are developing products on the lifestyle of the people such as mac book for the younger generation. Apple having a very good brand image has very good value for its products as they are different and innovative. Looking into the personality (style) sector Apple is providing their products with different colors for the people who like fancy colors.